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SAONGWON Co., Ltd.

Bringing the excellence of Korean food to the world
We show the world our taste.

About the Brand

CI & BI of SAONGWON

/About the Brand/

Introduction to CI

The symbol of SAONGWON is inspired by the shape of a spoon, with the pattern above symbolizing food.
It embodies our aim to bring traditional flavors into everyday life. The Gothic logotype complements this by expressing a clean and modern aesthetic.

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Introduction to BI

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A specialized brand for Korean pancakes

Korean Pancake Artisan
SAONGWON’s signature traditional food brand that continues to develop the unique taste of Korean food and provides the value of deep and delicate taste

A specialized brand for fries

Deep-Fry Lab
SAONGWON's specialized deep-fried food brand that is dedicated to the modernization and globalization of traditional food with its own know-how

A brand specializing in school meals

Bomdanbi
SAONGWON's specialized school catering brand offering a wide range of healthy diets with thorough hygiene and a safe system

A export-specialized brand

Arumi
SAONGWON's specialized export brand that brings global publicity to the excellent value of Korean food and leads global food culture