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Saongwon, a Korean frozen food company, announced that it has participated in the "2024 Seoul International Food Industry Exhibition (SEOUL FOOD 2024) held at KINTEX in Ilsan until the 14th.

The Seoul International Food Industry Exhibition, which marks its 42nd anniversary this year, is the largest food industry exhibition in Korea, with more than 1,500 companies from 45 countries around the world participating in the event and is being held with 3,000 booths. It will be filled with various programs such as buyer consultations and conferences to support domestic food industry companies' overseas export and domestic market development.

Saongwon will set up a booth at KINTEX's first exhibition hall (domestic hall in halls 1 and 2) to welcome visitors. Participating in this event, it aimed to raise awareness of its products and brands and expand export areas through consultation with overseas buyers.

In response, various events and events were also held through the booth during the exhibition period. The exhibition booth at Saongwon introduces a variety of new products under the Saongwon brand, including "Boochim Myeongjang" and "Fried Fries Workshop," while showcasing the brand's flagship products as well as six new products such as premium seafood pancake, premium meat pancake, corn pancake, fried food full of mouth, bite-sized deep-fried squid, and eggmanikatsu.

In addition, it will promote new products and brands by arranging tasting corners and display cases by item category, while strengthening product communication with customers, and allowing them to experience brand products directly when visiting buyers. In addition, it will provide domestic and foreign product catalogs and promotional leaflets, secure customer data and strengthen customer cooperation by promoting buyers in advance and discovering potential customers on the site.

As an on-site time event, the first 100 people will be given a variety of prizes, including portable auxiliary batteries, cooling bags, and idea notes for the first 100 people at 10 a.m. every day, as well as three of the best types of the first 100 people at 11 a.m. (Sesame Leaf Pancake, Meat Wanja in Egg Clothes, and Shrimp Pancake).

At 2 p.m. every day, there is also an event to present prizes such as Saongwon's new product premium seafood pancake/meat pancake and Saongwon eco-bag to the first 100 people through the "Round the Lucky Roulette" event.

"We are participating in the 2024 Seoul International Food Industry Competition, which will serve as a venue for exchanges between domestic and foreign food-related companies, to showcase a variety of new products under our brand," said an official from Saongwon. Through this, we intend to strengthen the establishment of customer relationships and discover and develop businesses and products to become a new growth engine," he said.